DoorClick: The World’s First Store-to-Door Marketplace (Custom App Marketplace)
- Kashif Bhaor
- Oct 2, 2025
- 2 min read
Shopping and services have always been tied to fixed locations—until now. DoorClick reimagines convenience by turning everyday stores and service providers into mobile experiences, delivered through a van right to your doorstep. Customers enjoy all the perks of a physical store—without leaving home.
Timeline
DoorClick's custom marketplace app was built and launched in just 3 months, including the web platform, mobile apps, van tracking system, and payment integration.
The Challenge
Retail and service industries struggled with two extremes:
Physical stores offered presence but lacked mobility.
Delivery apps brought products but not the experience of a storefront.
Customers had no way to know when nearby mobile providers were available.
DoorClick’s vision: bridge the gap between physical and digital by creating a marketplace where mobile vans act as stores on wheels, complete with real-time tracking and instant services.
Our Approach
1. Technology & Architecture (Custom marketplace app)
Web + App Marketplace: A dual platform (iOS/Android + Web) where users browse services, book appointments, and make payments.
Real-Time Location Tracking: Vans are tracked live via GPS, showing customers availability in their area.
Dynamic Pricing Engine: Service fee calculated automatically based on the van’s distance from the customer.
Order Management: Customers can place, modify, and track their orders end-to-end.
2. UI/UX & Design
Van Locator Map: An Uber-style map lets users see which vans are nearby.
Push Notifications: Users are notified when a van is approaching or within service range.
Seamless Flow: From selecting a service to booking and paying, the experience is designed to require minimal steps.
Mobile Store Experience: Service listings mimic physical storefronts—making it feel familiar, yet futuristic.
3. Integrations & Ecosystem
Payments: Stripe (or similar) for instant payments and service fee calculation.
Notifications: Push alerts triggered by geofencing rules when vans are nearby.
Vendor Tools: Business owners have a backend to manage van schedules, services, and availability.
Customer Engagement: In-app messaging and reviews create trust between users and providers.
4. Collaboration & Delivery
Fallback Labs built DoorClick as a hybrid marketplace—combining logistics, payments, and mobile-first design. The system was designed for scalability, so adding new van-based businesses is quick and seamless.
The Outcome
First-of-its-Kind App: DoorClick became the world’s first mobile business marketplace.
Customer Convenience: Real-time van tracking and notifications made services instantly accessible.
Dynamic Pricing: Automated fee calculation improved transparency.
Stronger Vendor Growth: Service providers expanded their reach without the costs of physical stores.
Scalable Ecosystem: The platform can onboard any type of van-based business, from grooming to groceries.
Key Features Delivered
Dual marketplace platform (Web + Mobile)
Real-time van tracking with GPS
Distance-based service fee calculator
Push notifications when vans are nearby
End-to-end order tracking and management
Secure in-app payments and receipts
Vendor dashboards for managing services
Why It Matters
DoorClick didn’t just digitize stores—it mobilized them. By merging the convenience of delivery apps with the experience of physical storefronts, DoorClick created a new category of commerce: services and retail on wheels.
Fallback Labs designs platforms that push boundaries. Whether it’s turning vans into mobile stores, building custom marketplaces, or creating real-time logistics apps, we can bring your boldest ideas to life.
